https://www.siliconvalley.com/2019/06/27/apples-legendary-designer-jony-ive-is-quitting-for-own-firm-with-name-inspired-by-steve-jobs/ > Apple’s chief design officer Jony Ive is leaving the company to start his own firm, which has a name Ive said was inspired by the words of late CEO Steve Jobs. > “Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care,” Apple CEO Tim Cook said Thursday in a news release.