https://www.siliconvalley.com/2019/02/28/what-does-musk-have-in-store-with-tesla-announcement/

Speculation began to grow over just what Tesla, and its colorful chief executive, Elon Musk, have in store for a company announcement Thursday afternoon. The electric carmaker suspended online orders for all of its vehicles ahead of the news.

Tesla’s website put up an image enticing people to keep their eyes open for what the company will make public at 2 p.m. PST.