https://www.mercurynews.com/2019/03/02/will-teslas-lowest-priced-model-3-make-evs-affordable-to-the-middle-class-car-buyer/

“Steve, take a look at this,” said my colleague Ralph.

On his phone was the announcement electric car aficionados had been waiting for: Tesla was selling a base Model 3 sedan for $35,000. The “secret master plan” of Elon Musk from 2006 had become reality.