https://www.siliconvalley.com/2019/03/06/fitbit-aims-for-new-customers-with-revamped-smartwatch-line/

In an effort to fend off competition from premium-brand rivals such as Apple and Samsung, Fitbit on Wednesday revamped it smartwartch line with new devices and lower prices aimed at appealing to a broader customer base.

Among the smartwatches that San Francisco-based Fitbit unveiled are the new Versa Lite, which will cost $160, or $40 less than the fully loaded version of the Versa device. The Versa Lite will come with functions that let users track their heart rates and workout data, but won’t be back to store music directly on the smartwatch.