50
An Oral History of Apple's Infinite Loop

An Oral History of Apple's Infinite Loop

5 years ago
Anonymous $Dftgs0JzgE

https://www.wired.com/story/apple-infinite-loop-oral-history/

Last month, Apple became the first company valued at a trillion dollars. With its new ring-shaped campus, all glass and curvy lines, it looks the part of a company bestriding an industry. But its dominance wasn’t always assured.

Twenty-five years ago, the computer revolution’s marquee company was in decline. Back then, it was just settling into shiny new headquarters, a campus of six buildings that formed a different kind of ring. Called Infinite Loop, the name is a reference to a well-known programming error—code that gets stuck in an endless repetition—though no one seems to know who applied it. Infinite Loop was the place where Apple’s leaders and engineers pulled off a historic turnaround, and it will always be the source of stories and legends—many of them untold. Until now.