https://phys.org/news/2018-06-bonjour-alexa-amazon-digital-france.html

"Tens of millions of customers around the world are already using Alexa, and today we're excited to introduce Alexa to our customers in France," said Amazon Devices International vice president Jorrit Van der Meulen.

"In France, Alexa is French. We had to rethink the concept to honor French language and culture."