https://www.businesswire.com/news/home/20180605005167/en/ > NEW YORK--(BUSINESS WIRE)--Jun 5, 2018--Medmeme, the global medical science analytic and measurement company, today announced that its Delta platform has experienced significant, scientific validation of its underlying algorithms. Delta uses the world’s largest database of published and presented medical scientific literature to help medical affairs teams plan and quantify the effectiveness of each activity—both in their own organizations and among competitors. Since launching in early 2018, the algorithms and scoring metrics that power Delta to evaluate the impact of both scientific conferences and journals have now been affirmed by acceptance of recent poster presentations at both the Medical Affairs Professional Society's Annual Meeting and the International Society for Medical Publication Professionals’ Annual Meeting. > While Journal Impact Factor (JIF) metrics are well established and accepted in pharmaceutical companies’ publication planning, they are wrought with limitations as data is often not current, scores can be influenced by a few high-profile articles that skew citation volume, and lower-ranked, yet highly targeted journals are often overlooked. Moreover, scientific conferences continue to be principle venues for the release of new and important advances in medicine, yet there have been no metrics available for the evaluation and selection of scientific conferences by impact. These gaps not only cause medical affairs teams to continue to operate on gut instincts, intuition or hearsay, but also can cost pharmaceutical companies considerable time and money as they waste cycles pursuing journals, conferences and key opinion leaders that may not be best for the specific therapy they are trying to bring to market.