http://www.startribune.com/local/485040681.html

Standing aboard his good ship Guppy, Cap’n Crunch boasted in his television debut that his cereal was “so crisp, it never uncrunches — not even in milk!”

Kids watching at home in the 1960s didn’t know it, but it took a lot of labwork to perfect that crunch. Elwood Caldwell and his team at Quaker Oats had spent months developing the cereal at the company’s Illinois research facility, after executives had brought them images of the mustachioed cartoon seaman and friends.