Measuring the value of 'imaginativeness' in new business success

Measuring the value of 'imaginativeness' in new business success

6 years ago
Anonymous $CLwNLde341

https://phys.org/news/2018-05-business-success.html

Their study, published in the Academy of Management Journal, surveyed 506 U.S. people who had varying degrees of entrepreneurial experience. They developed an "imaginativeness scale" to measure respondents in terms of creative, social and practical imaginativeness.

While creative imaginativeness helps entrepreneurs make novel connections and come up with new solutions to problems, social imaginativeness helps them see things from others' perspectives and anticipate their wants and needs, and practical imaginativeness facilitates planning, forecasting and organizing.

Measuring the value of 'imaginativeness' in new business success

May 29, 2018, 2:36pm UTC
https://phys.org/news/2018-05-business-success.html > Their study, published in the Academy of Management Journal, surveyed 506 U.S. people who had varying degrees of entrepreneurial experience. They developed an "imaginativeness scale" to measure respondents in terms of creative, social and practical imaginativeness. > While creative imaginativeness helps entrepreneurs make novel connections and come up with new solutions to problems, social imaginativeness helps them see things from others' perspectives and anticipate their wants and needs, and practical imaginativeness facilitates planning, forecasting and organizing.