https://www.sciencedaily.com/releases/2022/07/220714165825.htm

New research from Olin Business School at Washington University in St. Louis, published in the Journal of Applied Psychology, has identified one reason why some first-time producers struggle to repeat their initial creative productions while others go on to continually produce creative works.

Markus Baer, professor of organizational behavior at Olin, and Dirk Deichmann, of the Rotterdam School of Management in the Netherlands, discovered that recognizing first-time producers of successful novel ideas with an award or recognition can significantly decrease the likelihood that they will produce future creative work.