https://www.sciencedaily.com/releases/2022/03/220330141432.htm

Introducing a subsidy to counteract the price distortion and reduce the cost of fruit and vegetables will change diets in a way that is not only healthier, but also more in line with what consumers like to eat, according to the research.

Published today (30 March) in Science Advances, the studyby economists at the University of Warwickset out to quantify distortions in the price of fruit and vegetables due to market imperfections, and their impact on our diets.