https://www.sciencedaily.com/releases/2021/04/210426140723.htm

After hearing a compelling pollution-related story in which a man died, the average person paid more for green products than after having heard scientific facts about water pollution. But the average person in the study was a Democrat. Republicans paid less after hearing the story rather than the simple facts.

The findings, published this week in the journal One Earth, suggest message framing makes a real difference in people's actions toward the environment. It also suggests there is no monolithic best way to motivate people and policymakers must work harder to tailor messages for specific audiences.