http://www.sciencemag.org/news/2021/04/want-other-scientists-cite-you-drop-jargon

If you want your work to be highly cited, here’s one simple tip that might help: Steer clear of discipline-specific jargon in the title and abstract. That’s the conclusion of a new study of roughly 20,000 published papers about cave science, a multidisciplinary field that includes researchers who study the biology, geology, paleontology, and anthropology of caves. The most highly cited papers didn’t use any terms specific to cave science in the title and kept jargon to less than 2% of the text in the abstract; jargon-heavy papers were cited far less often.

“I was really, really interested in what the study did,” says Nandita Basu, an associate professor at the University of Waterloo who serves as an editor-in-chief at the Journal of Hydrology. “We all talk about jargon—'it’s not a good idea to use jargon’—but to quantitatively see that in terms of your citation count is really interesting.” She’d love to see the study repeated for her discipline. “I think this would be a universal finding,” she says.