‘Compelled by stories.’ A marketing expert’s tips for promoting COVID-19 vaccination

‘Compelled by stories.’ A marketing expert’s tips for promoting COVID-19 vaccination

3 years ago
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http://www.sciencemag.org/news/2021/01/compelled-stories-marketing-expert-s-tips-promoting-covid-19-vaccination

Research suggests giving people visible indicators that they have received a COVID-19 vaccine, such as stickers or bracelets, could help persuade others to get the shots.

Science’s COVID-19 reporting is supported by the Pulitzer Center and the Heising-Simons Foundation.

‘Compelled by stories.’ A marketing expert’s tips for promoting COVID-19 vaccination

Jan 14, 2021, 7:46pm UTC
http://www.sciencemag.org/news/2021/01/compelled-stories-marketing-expert-s-tips-promoting-covid-19-vaccination > Research suggests giving people visible indicators that they have received a COVID-19 vaccine, such as stickers or bracelets, could help persuade others to get the shots. > Science’s COVID-19 reporting is supported by the Pulitzer Center and the Heising-Simons Foundation.