https://www.sciencedaily.com/releases/2021/10/211001130254.htm

"Media can distinctly influence separate moral values and get kids to place more or less importance on those values depending on what is uniquely emphasized in that content," says Lindsay Hahn, PhD, an assistant professor of communication in the University at Buffalo College of Arts and Sciences.

Hahn is first author of the new study, which adds critical nuance to a body of literature that explores how media content affects children. While many previous studies have focused on broad conceptualizations, like prosocial or antisocial effects that might be associated with specific content, Hahn's study looks at how exposure to content featuring specific moral values (care, fairness, loyalty and authority) might influence the weight kids place on those values.