https://www.sciencedaily.com/releases/2021/07/210727163239.htm > "Our findings suggest that several forms of public messages can increase vaccination intentions, but messaging that emphasizes personal health benefits had the largest impact," says UW Ph.D. student Madison Ashworth, lead author of a paper that appears today in the Proceedings of the National Academy of Sciences. > The new research is the latest in a series of coronavirus-related studies conducted by UW College of Business economists Ashworth, Linda Thunstrom, Todd Cherry, Stephen Newbold and David Finnoff.