http://www.sciencemag.org/news/2020/01/yada-yada-scientists-name-new-virus-after-seinfeld-catchphrase > How do you tell the world that your discovery of a new virus isn’t that big a deal? Simple: You name it “Yada yada,” the catchphrase made famous in a 1997 Seinfeld episode. > Yada yada means “boring or empty talk,” according to the Merrian-Webster dictionary, which notes that the phrase is “often used interjectionally, especially in recounting words regarded as too dull or predictable to be worth repeating.”