https://www.sciencedaily.com/releases/2019/08/190801093308.htm

If you answered no, it's probably for good reason: Recent research shows that when mainstream brands advertise using visual cues suggesting the product is environmentally friendly or "green" consumers may actually evaluate the product as being less effective and switch to a more niche green brand.

San Diego State University marketing professor, Dr. Morgan Poor, along with Dr. Stacy Wood and Dr. Stefanie Robinson, both of North Carolina State University, conducted a survey of 565 consumers from across the U.S. to determine their choice among three real pesticide brands and whether a green cue (an earth image) on the product label of the largest mainstream competitor influenced this choice. Four hundred and twenty of the individuals surveyed identified themselves as consumers of pesticides and 352 responded "yes" when asked if they considered themselves "a consumer who prioritizes 'environmental friendliness' in purchase decisions."