https://www.wired.com/story/data-centers-gobble-energy-could-fossil-free-label-help/

As a shopper, you can chose from labels touting a product’s chemical-free nature (Certified Organic), genetic makeup (Non-GMO), and effect on tropical ecosystems (Shade Grown). Now you could start to encounter a label that certifies that your daily internet traffic is sustainable as well.

A Swedish industry group believes its new “Fossil Free Data” label will not only push consumers to click on firms that process their information using green power, it will also attract more data centers to Sweden’s low-carbon economy.