https://blogs.scientificamerican.com/observations/how-behavioral-science-can-help-contain-the-coronavirus/

In late March, Deborah Birx, one of the top coronavirus advisors in the United States, made a stunning admission: medicine cannot save us from COVID-19; only our conduct can. “There’s no magic bullet. There’s no magic vaccine or therapy,” she said during a briefing at the White House. “It’s just behaviors. Each of our behaviors translating into something that changes the course of this viral pandemic.”

As a behavioral scientist, I should have found Birx’s statement to be music to my ears. Instead, it was an urgent call to action.