Using self-nudging to make better choices

4 years ago
Anonymous $-9GJQVHNr8

https://www.sciencedaily.com/releases/2020/05/200511112618.htm

Adapting to life in self-isolation during the coronavirus pandemic is a challenge, and we are all figuring out how to restructure our lives. We are spending more time at home, cooking for ourselves rather than eating in the canteen, meeting with friends and family online instead of in person, and we can't go to the gym. All that makes it difficult to resist certain temptations -- even when we know they aren't good for us. We reach for sugary snacks rather than crunching on vegetable sticks, scroll through our social media feeds for hours on end, and lie around on the couch binge-watching one series after another instead of getting up and going out for a run. In short, we often decide on the option that's more comfortable, enjoyable, or attractive in the short term, rather than the one that's better for us in the long term. Companies often take advantage of precisely these biological, psychological, and social weak spots when shaping advertising campaigns or designing apps and products.

Self-nudging is a behavioral science technique that we can all use to improve our self-control. Researchers Ralph Hertwig, Director of the Center for Adaptive Rationality at the Max Planck Institute for Human Development, and Samuli Reijula, philosopher at the University of Helsinki, describe how it works in an article published in Behavioural Public Policy.

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