https://blogs.scientificamerican.com/observations/harnessing-social-media-for-the-covid-19-pandemic/

With graduate school moving online and social distancing in full effect, I have been relying on my phone—specifically, Instagram—to kill time and reignite a sense of community that I lost in the COVID-19 pandemic. As momentary respite against cabin fever, a break from the slew of coronavirus-related news, and a slow reconciliation with my decreased productivity, I’ve resorted to #See10Do10 (you see a video of someone doing 10 push-ups, and then post your own) and other challenges. After 10 days of quarantine, I had completed push-up challenges, baby photo challenges, dance pose challenges, participated in candy and chocolate March Madness voting, all on my Instagram. My phone has not stopped buzzing between e-mails, push notifications, live feeds, tags in posts, texts and messages. My relationship with my brother in Japan has been reduced to the sole exchange of dog videos. Since the first week of March, my screen time has gone up by 164 percent. And, instead of being guilted by the surge of my own online activity, I’ve continued slipping into the vortex of curated virtual life.

Screen time is expected to increase among adults as well as children during the COVID-19 pandemic. #See10Do10 is just one example of the way directives spread like wildfire, even in the midst of a pandemic, and it seems both obvious and necessary for this kind of virality to be harnessed towards productive measures to contain the spread of disease.