https://blogs.scientificamerican.com/observations/to-flatten-the-covid-19-curve-target-the-subconscious/

Even now, as fears about COVID-19 have grown across the world, there are still people ignoring warnings. They’re gathering in crowds on beaches or bars (those that are still open). They’re not washing their hands nearly enough. Despite the pleas of government and health officials, some people seem to be doubling down on social gathering rather than social distancing. And because of how viruses travel, these people are endangering the rest of us.

Why do some people believe the response to the coronavirus is an overreaction, while others think it doesn’t go far enough? Why do some arm themselves with masks and disposable gloves and hoard toilet paper while others refuse to change their routine? The answer doesn’t lie simply in their sources of information. It involves something deeper: the subconscious, where the vast majority of decisions are made.