https://www.sciencedaily.com/releases/2020/02/200221102124.htm

The number of consumers interested in products complying with their ethical and moral conceptions and affecting neither humans nor the environment is increasing. In this sense, companies are often criticized for 'green washing, as Nora Szech, Professor of Political Economy at the Institute of Economics (ECON) of KIT says: "Many companies are quite rightly accused of improving just single ethical aspects instead of acting in an integrated way." A study by Szech and her doctoral researcher Jannis Engel reveals, however, that many consumers behave in the same way. "Persons shopping consciously in one respect often consider this a blank check to ignore other values. A little good appears to be good enough. An example to illustrate this is the consumer who shops at the organic food supermarket and then drives home in his or her SUV. This probably happens entirely without a bad conscience."

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