Media trust correlated with COVID-19 prevention behaviors, study finds
https://www.sciencedaily.com/releases/2020/10/201008210937.htm
In 2020, individuals' behavior in response to the pandemic has closely correlated with the kinds of mass media outlets they trust, according to a study authored by USC Leonard Davis School of Gerontology PhD students Erfei Zhao and Qiao Wu. The article was co-authored by University Professor Eileen Crimmins, holder of the AARP Chair in Gerontology, and Associate Professor of Gerontology and Sociology Jennifer Ailshire and appeared online in the journal BMJ Global Health on October 8, 2020.
Zhao, Wu and colleagues analyzed response data from the Understanding America Study's COVID-19 panel on how often more than 4800 participants performed five virus-mitigating behaviors during the coronavirus pandemic: (1) wearing a face mask, (2) washing hands with soap or using hand sanitizer several times per day, (3) canceling or postponing personal or social activities, (4) avoiding eating at restaurants, (5) and avoiding public spaces, gatherings or crowds. In addition, the team also looked at risky health behaviors, including going out to a bar, club or other place where people gather; going to another person's residence; having outside visitors such as friends, neighbors or relatives at one's home; attending a gathering with more than 10 people, such as a party, concert or religious service; or having close contact (within six feet) with someone who doesn't live with the respondent.