https://www.sciencedaily.com/releases/2018/11/181105122440.htm

The study, published in The BMJ, examined industry actions on social responsibility and found that almost all of them -- 97 percent -- lacked scientific support, while alcohol producers benefited from brand exposure and the appearance of being able to manage risk and achieve strategic goals.

Far from confirming industry claims that they can "do good" with corporate campaigns, the findings suggest that the public health benefits are likely to be minimal. In fact, 11 percent of the industry actions had the potential for doing harm.