https://phys.org/news/2018-10-white-people-dominate-outdoors.html

He goes on to say: "As CEO of MEC, I promise that moving forward, we will make sure we're inspiring and representing the diverse community that already exists in the outdoors."

There is a long history of visual apartheid in the advertising of the outdoors industry. What I mean by this is the absence of Indigenous, Black and other people of colour in the ads.