https://phys.org/news/2018-08-price-hike-caps-moviepass-discount.html

MoviePass has grown to 3 million subscribers, from about 20,000, since it slashed monthly rates nearly a year ago to $10, from as high as $50.

Because MoviePass typically pays theaters the full cost of tickets—$15 or more in big cities—a single movie can put the service in the red.

                                                            
                                    
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Faced with losses, MoviePass discount tix service hikes fee