https://phys.org/news/2018-07-consumers-supermarkets-online-giants.html > "Surprisingly, despite the e-commerce and online shopping boom, the least trusted retail sector was online-only retailers who were rated well-below their retail counterparts," according to Paolo De Leon, Research Consultant at the ACRS research unit with Monash Business School's Department of Marketing. > "Unlike with the retail industry overall, when it comes to clothing retailers, communication and products are also key in driving trust. This differs again for supermarkets, where we saw trust in information security emerge as important."