https://phys.org/news/2018-07-losses-moviepass-discount-tix-hikes.html

MoviePass has shown that many moviegoers will make time to hit theaters when movies are affordable, despite more convenient options such as Netflix and video on demand. At some theaters, it is common to see long lines with people holding red MoviePass cards, which subscribers can use to charge a movie to the service.

MoviePass has grown to 3 million subscribers, from about 20,000, since it slashed monthly rates nearly a year ago to $10, from as high as $50. The company claims that its subscribers accounted for 6 percent of U.S. box office revenue in the first half of the year.