https://www.sciencedaily.com/releases/2018/07/180705114116.htm

Highly educated women are an untapped but potentially lucrative market for electric vehicle sales because they have greater environmental and fuel efficiency awareness than men, says a new study by researchers at the University of Sussex and Aarhus University in Denmark.

The research also recommends the newly retired be targeted for electric vehicle promotion, even though they as a group have less interest in more environmentally friendly vehicles. Pensioners have high car ownership, drive short distances, have high budgets for car purchases and are less interested in design -- all characteristics that could make them ideal electric vehicle owners.