Extreme weather news may not change climate change skeptics' minds

Extreme weather news may not change climate change skeptics' minds

5 years ago
Anonymous $Dftgs0JzgE

https://phys.org/news/2019-03-extreme-weather-news-climate-skeptics.html

News outlets have hesitated to connect natural disasters and climate change, though these connections are increasing, thanks to calls from experts combined with more precise data about the effects of climate change. Media voices like The Guardian advocate for more coverage of the weather events "when people can see and feel climate change." Harvard's Nieman Foundation dubbed 2019 "The Year of the Climate Reporter." Even conservative talk radio host Rush Limbaugh worried that media predictions about Hurricane Florence were attempts to "heighten belief in climate change."

But a recent study from Ohio State University communications scholars found that news stories connecting climate change to natural disasters actually backfire among skeptics. As someone who also studies scientific communication, I find these results fascinating. It's easy to assume that presenting factual information will automatically change people's minds, but messages can have complex, frustrating persuasive effects.