https://phys.org/news/2019-03-facebook-pivot-privacy-profits.html > Zuckerberg has chosen an interesting metaphor to describe this change. He claims that people are shifting from publicly broadcasting their activities and views in a digital "town square" – and would rather discuss issues in a more secure, privacy-protective online "living room." His company already owns platforms representing both venues: Facebook is the town square, the largest platform for sharing widely, and WhatsApp is the living room, the largest platform for sharing in small groups. > As a former partner in McKinsey's strategy practice and now, as a scholar of strategy at Tufts' Fletcher School studying the effects of digital technologies in 80 countries, I have been analyzing Facebook's changing strategies for several years. I see Zuckerberg's latest move as Strategy 101: a market-driven shift of focus. That, by itself, is welcome. What is not so laudable is trying to package the move as a revolutionary solution to his company's widespread problems with privacy, facilitating fake news and underhand deals to share user data.