https://phys.org/news/2019-03-beresheet-lunar-site-revealed.html

Prof. Aharonson and his team of scientists, working with the SpaceIL engineers, have identified a landing site for the Beresheet lander. The selection criteria focused on ensuring a safe landing, searching for sites with relatively few craters, exposed rocks, or steep slopes within the landing area that could jeopardize the touchdown. In addition, the scientists searched for a location on the Moon where the crust is magnetic, so as to allow the magnetometer on board the spacecraft to carry out its investigation.

The landing site was selected together with Prof. Jim Head of Brown University, a member of the SpaceIL team who worked with the NASA Apollo program on landing site selection, among other things. "On the basis of our experience with Apollo, the Serenitatis sites favor both landing safety and scientific reward," he said.