https://phys.org/news/2019-03-tesla-unveiling.html

The news comes shortly after Tesla unveiled its lowest-priced Model 3, an electric car designed for the masses, at a base price of $35,000, with deliveries promised within one month.

At that price, the Model 3 is less than half the cost of most Tesla on the road and may be eligible for tax incentives which could further lower ownership costs.