https://apnews.com/0ae4283c09394902adfcf9291d4e67eb

A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle.

The beer ad , which already has drawn more than 10 million views, stands to expose a vast audience to an internet craze known as ASMR, or autonomous sensory meridian response.