https://phys.org/news/2019-01-wine-experts-differ-geographic-region.html > "We discovered a 'two solitudes'-type situation in the results between two panels of wine experts from distinct geographic areas: one panel from the Okanagan Valley of British Columbia, and one panel from Montreal, Quebec," says Grohmann, a marketing professor at Concordia's John Molson School of Business, who co-authored the study with Camilo Peña and Annamma Joy. > "This has implications for the general public because consumers shouldn't think of wine experts as having one voice, but as distinct and influenced by their location and tradition," says Grohmann, co-director of the Centre for Sensory Studies.