https://www.businesswire.com/news/home/20190114005451/en/

LIVONIA, Mich.--(BUSINESS WIRE)--Jan 14, 2019--Valassis Digital, a leading digital marketing intelligence company, today announced that Amanda Newport-Foster, a data scientist with Valassis Digital, has been named a Rising Star by the Interactive Advertising Bureau (IAB) in its third annual Data Rock Star and Rising Star Awards. The awards program celebrates data science excellence across the media and marketing industries.

Newport-Foster was nominated for her work in developing and deploying Valassis Digital’s new predictive model for viewability. As viewability is a key factor for ensuring integrity in advertising, Valassis Digital’s data science team aimed to set a new standard for delivering high viewability on all campaigns. With its enhanced viewability system and predictive modeling, Valassis Digital has increased system-wide display viewability to be approximately 20 percentage points higher than the Integral Ad Science (IAS) benchmark. Through Newport-Foster’s work on the data science team, Valassis Digital has proven that viewability does not have to come at a cost to a campaign’s desired key performance indicators (KPIs). The business can maintain strict standards for viewability while delivering excellent value to clients.