Hard-to-spend card balances net Starbucks $200M per year, says consumer group
https://arstechnica.com/tech-policy/2024/01/hard-to-spend-card-balances-net-starbucks-200m-per-year-says-consumer-group/
When you get a Starbucks gift card, or keep reloading one on your phone, you often end up with awkward amounts that can be difficult to spend.
For most people, the remainders are a few bucks of wasted potential caffeine and sugar. For Starbucks, they are worth hundreds of millions of dollars each year, according to a consumer advocacy group in Washington state that wants to end the "Gift Card Loophole." Changes in the coffee giant's home state could affect gift and loyalty cards nationwide.
Hard-to-spend card balances net Starbucks $200M per year, says consumer group
Fri Jan 5, 7:40pm UTC
https://arstechnica.com/tech-policy/2024/01/hard-to-spend-card-balances-net-starbucks-200m-per-year-says-consumer-group/
> When you get a Starbucks gift card, or keep reloading one on your phone, you often end up with awkward amounts that can be difficult to spend.
> For most people, the remainders are a few bucks of wasted potential caffeine and sugar. For Starbucks, they are worth hundreds of millions of dollars each year, according to a consumer advocacy group in Washington state that wants to end the "Gift Card Loophole." Changes in the coffee giant's home state could affect gift and loyalty cards nationwide.