https://arstechnica.com/tech-policy/2023/11/x-may-lose-75m-in-ad-revenue-after-antisemitic-posts-report-says/

The latest advertiser fallout on X, the platform formerly known as Twitter, could end up costing Elon Musk's company much more than the $11 million in revenue that the company previously estimated could be "at risk" due to backlash over antisemitic content on X.

According to internal X sales team documents reviewed by The New York Times, X may lose "up to $75 million" as more than 100 major brands—including Airbnb, Amazon, Coca-Cola, Google, Microsoft, Netflix, and Uber—have stopped advertising, while "dozens" more are considering pausing ads on the platform.