https://arstechnica.com/apple/2023/10/apples-carbon-neutral-claims-are-facing-increased-scrutiny/

Apple faces scrutiny from European environmental and consumer groups over its claims that its latest devices are “carbon neutral,” a term that Brussels proposes to ban in corporate marketing because it is “misleading.”

The iPhone maker last month put its “environmentally friendly” credentials at the center of its biggest annual product launch. It called some Apple Watch models its “first-ever carbon neutral products,” part of a drive to extend the classification across all its devices by the end of the decade.