https://arstechnica.com/information-technology/2023/07/musk-announces-new-ai-company-that-seeks-to-understand-the-universe/

On Wednesday, Elon Musk formally announced the formation of xAI, a company aimed at understanding "the true nature of the universe" that will draw from a heavy bench of industry veterans to take on OpenAI's popular chatbot ChatGPT. Musk has criticized OpenAI publicly in the past.