Amazon named its “labyrinthine” Prime cancellation process after Homer’s Iliad
https://arstechnica.com/tech-policy/2023/06/ftc-sues-amazon-over-4-page-6-click-15-option-prime-cancellation-process/
The Federal Trade Commission sued Amazon today, claiming the online giant violated US law by tricking consumers into signing up for the $14.99-per-month Amazon Prime subscription service and making it annoyingly difficult to cancel.
"For years, Defendant Amazon.com, Inc. has knowingly duped millions of consumers into unknowingly enrolling in its Amazon Prime service," the FTC alleged in a complaint filed in US District Court for the Western District of Washington. "Specifically, Amazon used manipulative, coercive, or deceptive user-interface designs known as 'dark patterns' to trick consumers into enrolling in automatically renewing Prime subscriptions."