https://arstechnica.com/tech-policy/2024/01/chrome-updates-incognito-warning-to-admit-google-tracks-users-in-private-mode/

Google is updating the warning on Chrome's Incognito mode to make it clear that Google and websites run by other companies can still collect your data in the web browser's semi-private mode.

The change is being made as Google prepares to settle a class-action lawsuit that accuses the firm of privacy violations related to Chrome's Incognito mode. The expanded warning was recently added to Chrome Canary, a nightly build for developers. The warning appears to directly address one of the lawsuit's complaints, that the Incognito mode's warning doesn't make it clear that Google collects data from users of the private mode.