https://arstechnica.com/information-technology/2024/09/dead-internet-theory-comes-to-life-with-new-ai-powered-social-media-app/

For the past few years, a conspiracy theory called "Dead Internet theory" has picked up speed as large language models (LLMs) like ChatGPT increasingly generate text and even social media interactions found online. The theory says that most social Internet activity today is artificial and designed to manipulate humans for engagement.