Amazon “tricks” customers into buying Fire TVs with false sales prices: Lawsuit

Amazon “tricks” customers into buying Fire TVs with false sales prices: Lawsuit

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https://arstechnica.com/gadgets/2024/09/amazon-accused-of-using-false-and-misleading-sales-prices-to-sell-fire-tvs/

A lawsuit is seeking to penalize Amazon for allegedly providing "fake list prices and purported discounts" to mislead people into buying Fire TVs.

As reported by Seattle news organization KIRO 7, a lawsuit seeking class-action certification and filed in US District Court for the Western District of Washington on September 12 [PDF] claims that Amazon has been listing Fire TV and Fire TV bundles with "List Prices" that are higher than what the TVs have recently sold for, thus creating "misleading representation that customers are getting a 'Limited time deal.'" The lawsuit accuses Amazon of violating Washington's Consumer Protection Act.