https://arstechnica.com/information-technology/2019/04/youtube-tv-adds-channels-and-raises-price-you-cant-opt-out-of-either-change/

YouTube launched its competitor to cable TV two years ago, charging $35 a month, but it's now over 40 percent more expensive.

Google raised the price of YouTube TV to $40 in March 2018, and yesterday announced it's raising the price again, this time to $49.99. In both cases, the Google-owned streaming TV service paired the price hike with extra channels, but subscribers have to pay the new, higher price whether they want the new channels or not.