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Microsoft’s “new approach” to retail stores: Closing them forever

Microsoft’s “new approach” to retail stores: Closing them forever

4 years ago
Anonymous $GRbK1oXs9y

https://arstechnica.com/information-technology/2020/06/microsofts-new-approach-to-retail-stores-closing-them-forever/

Microsoft's retail stores, like many retailers throughout the nation, have been closed for months due to the novel coronavirus pandemic. If you were hoping to visit one again as restrictions in your state ease up, however, you're out of luck: the Microsoft Store is done for good.

The company announced the closure today, amusingly, as the Microsoft Store taking "a new approach to retail," by which it means "not actually operating retail stores." Although four locations—in London, New York City, Sydney, and Microsoft's Redmond, Washington, campus—will remain open, they will become "experience centers," where one can see, touch, and play with Microsoft products but not actually purchase any.