https://www.bleepingcomputer.com/news/microsoft/windows-10-2004-improves-potentially-unwanted-app-protection/

In the soon to be released Windows 10 2004, otherwise known as the May 2020 Update, Microsoft is finally making it easy to detect potentially unwanted programs and tightly integrating it into the operating system.

Potentially unwanted applications, otherwise known as PUAs or PUPs, are programs that are not quite malware but pretty close to it.