Top-level domain confusion
https://www.bleepingcomputer.com/news/security/scammers-ride-on-voter-info-website-popularity-to-push-scareware-alerts/
Online swindlers looking for a quick buck are using a domain that can be easily confused with a voter information website to redirect users to pages pushing various types of scams.
With the US midterm elections on November 6 and English comedian John Oliver promoting the website on his show last week, visits to VOTE411.org increased significantly.